SEO tips and tricks: The secrets of Search engine optimization and getting more traffic from Google

Search engine optimization is just the ability to get optimized traffic from search engines.
When I was still a newbie in this webmastering game, my heart beats faster each time I come across the word "SEO". I thought that SEO is a "secret" known by only top notch webmasters. Well, today, I 've realiised that SEO is very easy and free for all. SEO is just arranging your website pages and content well to get the optimal traffic out of search engines like Google. I will share with you some of the SEO secrets I know.

Using relevant domain and URLs

You are doing your website a good SEO when you are register a domain that is relative to your website's topic. But since we cannot register a domain for each topic, we can try to keep the urls relative to the topic. For example, you are writing about increasing website traffic or something. And you the topic is accessible by two URLs: http://somtoo.com/topics.php?topic=topic1 and http://somtoo.com/increasing_your_websites_traffic.php
The first url is simple and does not contain any keyword of the topic, the second keword is descriptive and carries the whole or part of the topic's title. Of course, the second URL will make it higher in the list when someone googles for "increasing your website traffic". The googler himself may sometimes check the URL before proceding to the page. He is likely to chose the second page because he agrees the page was specially created for "increasing your website traffic" as the URL shows.

The <h1> and <h2> tags.

Another useful factor in SEO is making proper use of the <h1> and <h2> tags.
Always put your page's topic between the <h1> tags. For example <h1>How to generate more traffic</h1>, also place the page's subtitles between the <h2> tags. This is because, sometimes, search engines might ignore the content of the page's title and look for the value between the <h1> tags;

Google Pagerank

A very important factor in SEO, the mighty Google Pagerank.
Google pagerank is an alogrithm used by Google for ranking of result pages in a search. A page with a higher pagerank makes it higer in a search result than a page with a lower pagerank providing the search keword(s) is there. The pagerank for a page is determined by the importance and relevance of the page. A page which is linked to from certain pages with high pageranks equally get a high pagerank too.
The quickest way to get higher pageranks for your page is link exchanging, another is advertising the page at another website with high pagerank.

Keywords

Keywords are important in SEO but not as important as the other factors I ve mentioned. Keywording allowes you to tell search engines the search terms that will match your page's content. For example if you made a page about selling of motocycles, your keywords may contain terms like: buy motocycles, new motocycle, selling of honda motocyles, japan-made motocycle, etc.
When a search is made, the search engine will examine your page, if the search term is not mentioned anywhere in your page but is found in one your keywords, your page will be listed right away. Keywords are important because you may not be opportuned to mention all the relevant words of your topic in the page, so you place the excesses in the keywords.
This is how to place keywords in a page:

The above code should be kept between the the <head> and </head> tags to avoid interfering with the website's behavior.

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